Defining and executing digital marketing goals through trend research, reach-optimized scheduling and multi-channel branding consistency.
Organizing and accentuating key content and ADA compliance through concise description, uncomplicated examples and aesthetically stunning elements.
Growing social platform presence by engaging with audiences, monitoring content performance and comprehending ever-changing algorithms.
Investigating the industry, analyzing local and global competitors, discovering consumer interests and commodifying these insights to seek out the ideal customer.
Leveraging trend research, video editing, copywriting and digital creation programs to create intellectually stimulating and visually captivating content.
Tracking key performance indicators to accelerate growth, optimize searchability and gain strategic insight on current tactics.
The story of Katalyst Marketing is an untypical one.
We began as the part-time Marketing Department of ClinOhio Research Services, a successful clinical research site looking for help with posting on popular social platforms bi-weekly and inputting patient names into their database.
At first, we focused on just that: Consistently posting the pre-made media sent to us by clinical study sponsors, and accurately inputting patient names and emails into the database.
However, we quickly sensed our audience's appetite for a clinical research crash course. We began creating content geared toward informing viewers about the history of clinical trials, Women's Health research and drug studies, all the while working to build trust with our audience.
Thus, the idea for a marketing agency focused on life science branding committed to building patient rapport before they walk through the door was born.
Our mission is to connect people with questions to practices with answers.
Our aim is to accelerate healing by matching qualified professionals to hopeful patients.
Our goal is to be the Katalyst.
Get to know our small-but-mighty team.
Marketing Specialist, Co-Owner
Kat graduated in the spring of 2022 from Ohio University with a degree in strategic communication and a specialization in marketing.
Jim has over 25 years of experience within the life science field, and has owned and operated ClinOhio Research Services since 2017.